Flagship Store


Our Flagship Store is where the Natural Life magic comes to life! It has a free-spirit style and positive vibe with Indie Folk music, rustic furniture and irresistible treasures made with hand-crafted details! We call our products treasures because they are things you stumble upon while out and about and just can’t resist… a saying that speaks to you on artwork for your wall, a mug for your mom with the perfect sentiment or something fun to wear that makes everyday life more fun!

The Natural Life Flagship Store inspires hope and happiness... making it a destination where people come to share stories and inspiration, enjoy the little things and discover our treasures for themselves and loved ones! It’s also where we practice and learn how to create Awesome Customer Experiences… we LOVE meeting our customers face-to-face!! The stories we hear and connections we make fuel our passion and enthusiasm to continue this incredible Natural Life journey!

Come visit us in the Nordstrom Alley of the St. Johns Town Center!



4818 River City Dr.
Suite 106
Jacksonville, FL 32246

Phone Number:


Store Hours:

Mon. - Sat. 10 a.m. - 9 p.m.
Sun. 11 a.m. - 6 p.m.

Flagship Store